ABOUT US
PASSION TO PURPOSE:
THE STORY OF DOGGYJI
Ram Narayan, an engineer with a deep love for dogs, turned his concern for their well-being into a mission. While feeding stray dogs, he realized that glucose and other biscuits weren’t ideal for them. Determined to make a difference, he set out to create a healthier alternative.
After months of research, vet consultations, and testing, Doggy ji was launched in January 2023. The goal? To provide nutritious, affordable, and high-quality food for dogs of all breeds, sizes, and ages.
Doggy ji makes feeding your dogs wholesome and pocket-friendly. It’s not just pet food—it’s a gesture of love in every bite!
our values
What Sets Us Apart?
At Doggy Ji, we bridge the gap between quality and affordability in pet nutrition. While many brands offer healthy options at premium prices, we believe every dog deserves nutritious food, regardless of their owner’s budget. Our commitment to this vision has made us India’s pioneering affordable pet nutrition brand. Each batch of our products undergoes rigorous testing to ensure it meets our high standards of nutrition and safety.
Meet Feni And Scotch: The Real Founders Of Doggy Ji
Doggy ji’s story began with two special companions—Feni and Scotch. Ram Narayan, the creator of Doggyji, found endless inspiration in his beloved dogs, who brought joy, love, and a deeper understanding of what dogs truly need.
In their honour, he named his parent company, Fensco Foods (a blend of their names), as a tribute to the bond they share.
To us, Feni and Scotch are the true founders of Doggyji—their unconditional love and playful spirits inspire everything we do.
Mission
To provide healthy, effective, and affordable nutrition solutions for every Indian dog. We aim to revolutionize pet nutrition by making quality food accessible to all income groups while educating pet parents about the importance of proper nutrition.
Vision
To become India’s most trusted and accessible pet nutrition brand while ensuring every dog has access to quality food that promotes their health and happiness. We envision a future where no pet goes without proper nutrition due to financial constraints
The Doggy Ji Difference
Affordable Nutrition for Every Dog
Doggy Ji is built to make daily dog feeding genuinely affordable. With low-cost packs like ₹10 options, it removes the barrier of price for regular feeding. Whether it’s your pet or street dogs, consistent nutrition becomes easy and sustainable.
Clean, Simple Ingredients
The recipes focus on keeping things basic and honest, no palm oil, low sugar, and no unnecessary fillers. This makes the food easier to digest and a healthier alternative to typical cheap dog food options. It’s simple food that does its job well.
Made for Everyday Feeding
Doggy Ji isn’t positioned as occasional treats, it’s designed for daily use. The portions, format, and pricing make it practical for routine feeding without overthinking. It fits seamlessly into both home care and on-the-go feeding.
Built for Strays & Community Feeding
At its core, Doggy Ji supports feeding beyond just owned pets. The packaging and affordability make it easy to feed multiple stray dogs at once. It encourages a culture where caring for street dogs becomes simple and scalable.
Our Expertise
Our products are crafted by expert veterinarians and passionate dog lovers who understand both canine nutrition and the joy of pet parenthood. Our team includes certified animal nutritionists, veterinary professionals, and quality control experts who work together to create perfect formulations.
Every recipe is thoughtfully formulated to ensure:
- Optimal nutritional balance for different life stages
- Natural, high-quality ingredients sourced from trusted suppliers
- Zero harmful additives or artificial preservatives
- Irresistible taste that dogs love and crave
- Essential vitamins and minerals for overall health
Looking Forward
As we grow, we remain committed to:
Expanding our reach to
more cities
Developing age-specific nutrition solutions for different life stages
Building a community of happy,
healthy pets.
Maintaining our promise of affordability without compromising quality
Where To Find Us
Shop Online
Available at leading pet stores in
- Bangalore
- Mumbai
- Hyderabad
- & more cities!
Where To Find Us
